Solutions
Different questions. The same search underneath.
Opening a market, choosing how to sell into it, deciding who to call first: underneath, they are one question — which companies are worth your time, and why.
Your objective
Start from the question you actually have.
I want to…
Research focus
New market entry
Targeting context
Your product, the country, and the commercial roles that matter there
What you review
Companies worth starting with
Who it's for
Who ends up using it.
Export teams
Opening a new market, or going deeper into one you already sell in.
Manufacturers
Working out the route to market for each product you make.
International sales & business development
Deciding which company the team calls first, with a reason everyone can see.
B2B brands
Looking at distributor, importer, dealer or direct-buyer options side by side.
Research scenarios
Three common research needs.
Enter a new market
“Who might sell, distribute or use our product in this country?”
Set the product, the market and the kind of company you want, then read the list that comes back.
OutcomeA first list you can defend in a meeting
Explore a route to market
“Distributors, importers, dealers, direct buyers — which route fits?”
Say which role you want to reach, and companies are judged against that role rather than against a generic profile.
OutcomeCompanies judged against the right role
Prioritise company research
“Which of our candidates deserve deeper qualification first?”
FitScore and the reasoning give you an order to work through, instead of starting with whoever answers the phone.
OutcomeA review order your team can defend
Example industries — not limits
The same growth goal does not produce
the same target company for every product.
What you sell decides how it should be sold — and that decides which companies belong on the list.
Cernio
Let your next market start with the right question, not a list.
Start with the product. Cernio works out where it fits, who should be selling it, and which companies are worth your time.